The Best Social Media Customer Service Story. Ever.
I recently came across this story while searching for fun social media customer service examples to put into a presentation for my company. I almost fell over in my chair at the genius of what I found. Presenting: Morton’s Steakhouse.
Last week, when Peter Shankman (founder of Harpo) jokingly tweeted that he would love to have a Morton’s Steakhouse porterhouse waiting for him when he landed at the Newark airport, he had no idea what was about to happen. He tweeted to the official @morton’s Twitter account and made his way onto the plane. Little did he know, the social media department at Morton’s was actively monitoring tweets at the time and spotted his straight on.
Morton’s could’ve let this tweet go and responded with a simple, fun comment back. But, they went way farther, and I mean waayyyyy farther. They scrambled to get corporate approval to bring Mr. Shankman what he wanted. They ordered a porterhouse steak at a Morton’s restaurant about 25 miles away from the Newark airport.
The social media team tracked down Shankman’s flight, figured out the gate where the plane was landing and got a tuxedo-dressed server to wait at the baggage claim for Shankman. Now that’s first class service.
Here’s what happened:
Shankman’s happiness caught on like wildfire, landing a story on Yahoo news, Digitaltrends.com, Huffington Post, Gothamist, Jaunted and hundreds of other blogs. With his over 100,000 Twitter followers, a blog post, and thousands of social media/marketing people wishing they had thought of this themselves, Morton’s must celebrating big. With a porterhouse steak…
Entry filed under: Uncategorized. Tags: Best social media customer service, Morton's and Peter Shankman, Morton's social media, Morton's Steakhouse, Peter Shankman and Morton's Steakhouse, Social Media Customer Service, Social media customer service story.