Facebook Gestures: Facebook’s Changes Mean More Verb Fun For Marketers

October 2, 2011 at 11:23 am Leave a comment



During the F8 conference, Facebook introduced a ton of mind boggling changes. Some have already been implemented and some are coming soon, keeping us Facebook marketers and developers on our tippy toes. One change that’s especially sparking my imagination is the new Facebook Gestures.

I think Facebook may have read my request for the “love” button in my Snickers Love Button post…

Facebook Gestures means that now you can do a lot more than just “Like” content you find on the web. This came out of Facebook feeling that the “like” button is more of an endorsement for content, rather than a sharing tool. Facebook wants users to share what they’re doing and how they’re interacting with content, hence Facebook Gestures. Instead of “liking” an article on Mashable that you may not 100% agree with, you can say that you “read” an article–no implied endorsement there.

Facebook’s allowing their wonderful partners to create specific gestures for their apps. The creative possibilities are endless. Here are some that I’ve had swirling around my brain. Keep in mind, the thumbs up graphic could be playful too!



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A marketing gal's journey through life as a young professional. The storyline includes heart flutters, hiccups and happiness along the way...with one big spoonful of creativity in each chapter. I'm also the founder of Young Women in Digital, a Boston-based group for digital marketers to mix and mingle at pressure-free, fun events around the city!

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