Halloween Costumes: The Best Marketing Tool. Ever.

October 30, 2011 at 2:00 pm Leave a comment

To quote my boss, “Advertising 101 means that a consumer must see your product message multiple times before they act.” This includes print, TV, online ads, social media and…Halloween costumes.

On Halloween, marketing messages are literally being worn by consumers. Costumes, without thinking about it when you put it on, gives others around you the extra special interaction with products they need to keep it top of mind. Just like an ad.

It’s like taking candy from a baby.

Case in point:

Guess who I saw las night?

Pauly D from “The Jersey Shore.”


This is an indirect marketing message from MTV. I saw the product, interacted with it (my friend danced with Pauly D for kicks) and it reminded me how crazy the show, and its characters really are. That’s what MTV does amazingly–they create characters that resonate.

Another character I saw out last night? My partner in crime (bf) as Harry Potter.


Everyone who saw him was going crazy. People pointed from all directions, saying “Omg it’s Harry Potter!” It was just another marketing message that helps to keep the Potter Series top of mind for 20-somethings who still love it just as much as they did when they were 8.

You don’t think about it when you’re dressing up as a brand icon, celebrity, favorite candy or whatever else–but, you’re the newest marketing vehicle.


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A marketing gal's journey through life as a young professional. The storyline includes heart flutters, hiccups and happiness along the way...with one big spoonful of creativity in each chapter. I'm also the founder of Young Women in Digital, a Boston-based group for digital marketers to mix and mingle at pressure-free, fun events around the city!

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