Geeking Out: Facebook Interest Lists
As a true social geek, I’ve created a “Brands to watch” Interest list on Facebook that I frequent once or twice a week (slash day).
This “Brands to watch” interest list is a list that I’ve put together with my absolute favorite brands, who I believe breathe new life into Facebook content creation. This way, I can follow their every move.
Creating a list is as easy as pie. Simply go to the brand’s page that you’d like to add to your list, and head to the drop down arrow just below the Facebook cover photo. Then click “Add to Interests list”–and choose the list you’d like to add the brand to. So, if you’re a community manager for a fashion company, create a “fashion brands to watch” list or a “brands we aspire to be like” list to keep an eye on the landscape in one quick, sweeping view.
Once created, you can easily click to view this list on your lefthand sidebar under “interests” and see all the brand posts in one individual news feed. This way, you don’t need to sift through all of your friends’ posts–you cut straight to the chase!
I follow particular brands on Facebook to see what their content strategy looks like, to view the competitive landscape for clients and to get a little creative inspiration!
Brands like Skittles and Snickers make me smile and laugh, while brands like Chobani and Diet Coke, who integrate beautiful imagery through instagram into their posts, inspire me to think beyond the norm. Whenever I click over to this list, I always say to myself “why didn’t I think of that!?”
Here are some tasty copywriting treats to savor–with creamy filling that exudes personality, wit, charm and creativity. Bon Appetite!