Young Women In Digital Feature: Jennifer, The Fairmont Copley Plaza Hotel
Boston’s Young Women In Digital group keeps on growing, and we love to feature women from all types of brands, agencies and backgrounds. Next up? Meet, Jennifer, the Internet Marketing Manager at the Fairmont Copley Plaza Hotel in Boston. Marketing for one of the best global hotels in the city has it’s perks. Not only does Jennifer get to travel internationally, but she also gets to flex her creative muscles coming up with true “surprise and delight” experiences for guests thanks to her social savvy.
1) What is your current position?
Internet Marketing Manager at The Fairmont Copley Plaza hotel.
2) How did you land your job?
I think there were two things that made me stand out as a candidate: First, I created a personal website to showcase my best work and demonstrate web savvy. Also, I made an effort to track down my future boss (the hotel’s Regional Director of Public Relations) and casually engage with her on Twitter, while also sharing content relevant to the position.
3) What’s the most challenging part of your job? What’s the best part?
I want to create content that engages our fans, not just push out promotions – it’s a challenge to strike the right balance between sales and social. My favorite part of my role is getting to share behind-the-scenes stories from around the hotel: Jim, the bellman, who celebrated his 50th anniversary with our company, the little girl visiting from Canada who falls in love with Catie Copley (our canine ambassador), and so much more.
5) Spill! The most exciting campaign you’ve run during your time there?
Our hotel recently celebrated its centennial anniversary and #Copley100 was a yearlong, multi-channel campaign that included both online and offline promotions. We encouraged fans to send us their historic memorabilia (think old hotel keys, photos, etc.) and we shared these online throughout the year. It was amazing to hear and be able to share these guests’ stories – our hotel is truly a special part of Boston’s history.
6) Hotel marketing is all about surprising and delighting your guests. How have you “surprised” guests via social media/customer service?
Twitter and Instagram have absolutely changed the way hotel marketers can “surprise and delight.” For instance, on Valentine’s Day this year, I was able to see a tweet from a couple dining at OAK Long Bar + Kitchen (our restaurant) and immediately arrange for a special dessert to be sent to their table.
7) Where do you get your creative inspiration?
I keep up with my peers and industry influencers on Twitter and read certain sites daily – mainly Tnooz, SocialTimes, and Mashable. My role also exposes me to a lot of fantastic travel blogs, which are an excellent source of inspiration!
8) What do you like to do when you’re not busy being the voice of The Fairmont?!
Travel, of course! One of the best perks of working for a global hotel company like Fairmont is having the ability to visit some truly spectacular locales.
Chat with Jennifer more! Follow her on Twitter.
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