I could probably create a whole blog post with pictures of me drinking wine, sangria and other girly concoctions around the world, but I thought I’d start with this one–in Portland, Maine this summer to set the tone. Ahhh…set.
I’m admittedly not a huge wine connoisseur, more of a wine bandwagon kind of girl! I go into wine shops or restaurants, and quickly search for the cheapest wine on the menu, typically the one that sounds most familiar, and go for it. Rather then explore and give my taste buds a peek at something new, I shy away from the culture around wine it seems so foreign to me…so intimidating. But, it’s really a lot more tangible than it looks, and it’s right in our backyards.
Enter: City Wine Tours! You don’t have to head to Tuscany to get a educated about wine. There are fun, easy and intimate wine tours, right in Beautiful Boston. City Wine Tours reached out to me to go on one of their weekend tours, and I was so excited. Wine, Boston, Tour, Food, Wine…really they had me at wine.
I took the South End wine tour because it’s the one neighborhood in Boston I hardly ever get to explore. I know there’s an up-and-coming restaurant scene there too, so I thought it was the perfect choice. City Wine Tours also offer wine tours in the North End, Back Bay and Harvard Square. The neat thing about this company is that they partner with local, delicious restaurants–many of which I’ve heard of but have never gotten the chance to try. During the tour, a small group of 10 or less move around to a few different restaurants to
guzzle taste test wine and snack on a sampling of their signature dishes. I brought my bestie Emily along for the sipping (pictured above).
And…there was wine. Lots of it. You test up to six different wines throughout the tour, which equals out to 2-4 glasses of wine. It may at first sound light in the span of a few hours, but it’s not. Let’s just say we felt good!
- Never order the cheapest or second cheapest wine on a menu. Typically they mark this wine up by 200 to 300%.
- Go for Spanish wines: Argentina, Chile–they have great prices and aren’t marked up so high.
- The best place to get wines in Boston: The Wine Botega in the North End.
- Torrentes is a “Sexy grape” that comes from Argentina, in the Vitner province.
- “Cheap bubbles are fun” – our wine tour guide, Melanie.
- Cupcake Red is delicious. (The name just speaks to me!).
- The more specific you get on a label, the more expensive that bottle will be.
- For cheaper wines, look for broader labels such as “California Wine.”
All in all, City Wine Tours was a fun and unique weekend activity, plus a great chance to explore a new neighborhood in Boston. It’s a perfect idea for a date, birthday party or girls day out. And really, who doesn’t love wine?
And now for the fun part!
I Love Love Readers can take advantage of an exclusive offer to receive 15% off any City Wine Tour in Boston, using discount code, “CityWineLove”.
About City Wine Tours:
City Wine Tours hosts weekend wine tasting tours in several Boston neighborhoods, plans corporate and private events, and encourages learned debauchery. Visit us on: www.citywinetours.com, Facebook or Twitter.
Disclosure: I was provided with two complimentary tickets from City Wine Tours for review purposes. All opinions are honest and my own.
When I started Young Women in Digital, my hope was to connect peers and to open the proverbial marketing doors for others to see that “wow, she’s really just like me!” The ultimate goal of course was to empower YWDs to move up in their careers, and to land their dream job through a peer connection. I didn’t know how fast this would happen, but at only our 3rd event, “Cupcakes and Careers,” one YWD took the cake (or cupcake I should say.)
Find out how Meghan scored her dream gig after attending our event.
1) How did you hear about YWD?
I heard about YWD from my friend Kate (www.andtheycookedhappilyeverafter.com) who had attended your event at Sonsie and said that it was a great networking opportunity to connect with other women who are in the digital marketing world. As someone who had recently lost their job in April, I was looking for new ways to meet new people in the industry.
2) What sparked your interest in attending out last event, Cupcakes & Careers?
Thankfully, I had the availability and Kate was helping out the event, so she encouraged me to attend. Little did I know that a HR rep from Tripadvisor was going to be there.
3) You’re a YWD success story! So, tell us how the story of how YWD event helped lead you to your new position at TripAdvisor.
I had applied for a position at Tripadvisor right around the beginning of my unemployment. I thought I was a good match and the job seemed right up my alley, so I sent in my resume, cover letter and portfolio and waited. And waited. And heard nothing. On the night of the event, a HR rep from Tripadvisor spoke about how you can get your resume noticed and in front of the right people. After she was finished speaking, she was chatting her way around the room, and with a little encouragement from my friend, I went over and mentioned how I had applied there a month before and didn’t hear anything. She told me to find her on LinkedIn and send her an email with my resume, and she would try to get it to the appropriate recruiter. That following week, I did just that. One day after sending my email to her, I received an email from a recruiter who had reviewed my information and wanted to schedule a phone screen with me. After two phone screens, two in person interviews and one more phone screen, I received an offer for the very same position I had originally applied for. Had I not attended the event and chatted with Jennifer, I most likely never would have heard anything from them.
4) What are you doing at your new position?
My official title at Tripadvisor is a Brand Marketing Designer. I have my hands in all kinds of work that range from online (banners, landing pages, UX) to traditional marketing materials (magazine ads, tradeshow materials, promotional items). I love that I have so much variety in my day, and I can say that I am sincerely loving my new gig.
5) What do you think made the YWD event the prime place to network and ultimately land a new job?
What was so great about the event was having the right people there. People who know the industry and want to help other women succeed in the growing digital world. I can’t say that if this was a traditional networking event with men and women, I would have still gone. I think by just having a women’s group, makes everyone more approachable and easier to make those connections. It’s great to see women empowering other women! So I’ll end this with just a little thank you. Thank you for having such a great event, that led me to a really fantastic job opportunity.
Boston’s Young Women In Digital group keeps on growing, and we love to feature women from all types of brands, agencies and backgrounds. Next up? Meet, Jennifer, the Internet Marketing Manager at the Fairmont Copley Plaza Hotel in Boston. Marketing for one of the best global hotels in the city has it’s perks. Not only does Jennifer get to travel internationally, but she also gets to flex her creative muscles coming up with true “surprise and delight” experiences for guests thanks to her social savvy.
1) What is your current position?
Internet Marketing Manager at The Fairmont Copley Plaza hotel.
2) How did you land your job?
I think there were two things that made me stand out as a candidate: First, I created a personal website to showcase my best work and demonstrate web savvy. Also, I made an effort to track down my future boss (the hotel’s Regional Director of Public Relations) and casually engage with her on Twitter, while also sharing content relevant to the position.
3) What’s the most challenging part of your job? What’s the best part?
I want to create content that engages our fans, not just push out promotions – it’s a challenge to strike the right balance between sales and social. My favorite part of my role is getting to share behind-the-scenes stories from around the hotel: Jim, the bellman, who celebrated his 50th anniversary with our company, the little girl visiting from Canada who falls in love with Catie Copley (our canine ambassador), and so much more.
5) Spill! The most exciting campaign you’ve run during your time there?
Our hotel recently celebrated its centennial anniversary and #Copley100 was a yearlong, multi-channel campaign that included both online and offline promotions. We encouraged fans to send us their historic memorabilia (think old hotel keys, photos, etc.) and we shared these online throughout the year. It was amazing to hear and be able to share these guests’ stories – our hotel is truly a special part of Boston’s history.
6) Hotel marketing is all about surprising and delighting your guests. How have you “surprised” guests via social media/customer service?
Twitter and Instagram have absolutely changed the way hotel marketers can “surprise and delight.” For instance, on Valentine’s Day this year, I was able to see a tweet from a couple dining at OAK Long Bar + Kitchen (our restaurant) and immediately arrange for a special dessert to be sent to their table.
7) Where do you get your creative inspiration?
I keep up with my peers and industry influencers on Twitter and read certain sites daily – mainly Tnooz, SocialTimes, and Mashable. My role also exposes me to a lot of fantastic travel blogs, which are an excellent source of inspiration!
8) What do you like to do when you’re not busy being the voice of The Fairmont?!
Travel, of course! One of the best perks of working for a global hotel company like Fairmont is having the ability to visit some truly spectacular locales.
Chat with Jennifer more! Follow her on Twitter.
We’re getting to know more about YWDs and their unique marketing jobs at each and every event. Now, you can learn about them even more with our one-on-one interviews. Say hello to Jess, our first YWD feature! Get the low-down on her life working at up-and-coming Boston startup, Boundless.
What’s your current position?
Digital Marketing and Communications at Boundless.
How did you land the job?
During my senior year in college, I joined a Facebook student group about startups and saw a posting for a marketing internship with Boundless. I started interning there within days of graduating and was fortunately hired full time couple of months after that!
What’s the absolute best part of your job?
The best part of my job is the variety of tasks I have to tackle. Writing has always been my passion and I love applying that skill in many places, like email marketing, web ads, blog posts, social media, and press emails. Aside from my actual job responsibilities, the amazing culture at Boundless makes work fun!
How does a company that has free textbooks for college students sound legitimate? A lot of students think our product is too good to be true, so our marketing team has to make it believable! We do so by explaining where we get the info for our textbooks and convey that in our marketing materials – in emails, on landing pages, or on flyers. The fun part is finding creative ways to explain this to students.
How do you get involved in the local Boston community–besides being an awesome YWD?!
I love stalking Eventbrite for fun events. I’ve met tons of great Bostonians at groups like YWD, Digital Dumbo, and Boston Content. I also go to Intelligent.ly classes; not only is this a great environment to learn new things, but it’s also a terrific networking opportunity for anyone interested in startups.
What’s the one piece of advice you’d give for those looking to get into the start-up/tech world?
Startups are a extremely fast paced. You have to be okay with change and need to be adept at running with new things. Our product has evolved so much in the year I’ve been with Boundless, which is really exciting as a marketer. Every change is a chance to reach more students and hone our messaging.
What’s one thing people would never guess about you?
I once played a poached egg in a play while my sister starred opposite me as a hard boiled egg. I think she had an easier time getting into character.
Chat with Jess! Follow her on Twitter.
Anytime I see a love story, hear about an adorable engagement, or listen to a friend talk about the love they have for someone, it reminds me just how much I love, love. My roommate’s brother recently got married and this video sums up what I believe love is–unconditional acceptance mixed with little moments of happiness each and every day. This blog isn’t called “I love love” for nothing, I know good love when I see it! I promise you’ll enjoy this video as much as I did.
Click this photo to head to the video. Grab a tissue and get ready for the tears to begin.
I couldn’t be more excited to announce our second Young Women In Digital Event! After the success of our first Speed Meet & Tweet event, I got right to thinking about what to do for the next one. Since I love to add a creative twist to anything I do, our “Marketing & Mingling” event will have just that, in the form of chocolates, gift cards and speakers.
We’ll have three of our very own Young Women In Digital speak about a specific campaign they’ve run, from idea to execution to results. Attendees will first mix and mingle, then listen to these great up-and-comers speak.
Plus, lucky for us, Eventbrite is sponsoring our get together and helping bring some of the extra creative ideas to life. They will be bringing a candy bar–a full assortment of various delicious candy for attendees to enjoy and snack on while they chat digital. They’ll also be sponsoring our “Golden Tickets”–fun gift cards for attendees to win if they tweet or instagram throughout the night using #YWDBoston. We’re bringing a little Willy Wonka to the digital world, and I can’t wait!
Want to join? Sign up here!
Painting, chatting and drinking? Sounds like my kind of night.
Sounds cool, but what the heck is paint night?
Paint Night happens at different bars all around Boston. Each week, there are over 20 different paint nites–casual painting classes with instructors who teach you how to create a specific painting. You choose which painting you’d like to do before you take the classes so you know what masterpiece you’ll be whipping up.
The Paint Nite we attended featured an adorable painting of a champagne bottle popping with confetti in the air. I’ve opened a few $4 Andre bottles in my hay day, so I felt like this was right up my alley. When we got to the event, we grabbed aprons and paint and picked our station, all set up with an easel, paint brushes and water (just like kindergarten!).
No need to worry if you’re not an artist, this class is for everyone.
The instructor was so helpful and went through each step of the painting with us. She even came over to each person individually to give advice, fix nicks and tell us not to stress, our paintings were going turn out beautiful!
Step 1: Background
Step 2: Outline champagne glass
Step 3: Create the cork, and personalize your bottle
Step 4: Add confetti!
As you can see, our champagne bottles came out very different! It was so fun to see how everyone created their own unique pieces. I would highly recommend Paint Nite to anyone looking for something different to do in Boston. Especially for those who want an after-work activity with friends or significant others, this is your go-to! You can relax, drink, listen to music and find your inner artist. I know I found mine.
Disclosure: I was provided with a complimentary ticket from Paint Night for review purposes. All opinions are honest and my own.
I’ve begun a journey of eating healthy (er) than usual. I still enjoy the occasional (okay, semi-frequent) sweets, and indulge when I feel I deserve it (after any bad day), BUT, for the most part, I’ve been doing well! From preparing my meals for the week every Sunday, to upping my intake of fruits and veggies, I’m feeling much…lighter.
Some things I’ve learned:
- Rice & pasta is much healthier in smaller doses. Watch the portion size!
- Measure out food and use a scale to understand exactly how much you’re consuming.
- Cook in large batches so you have leftovers that last for days (even if you’re just one person).
- Trade in spinach for lettuce in your salads–it keeps you much fuller.
- Invest in plenty of clementines. These are the greatest on-the-go snack.
Now, enjoy my healthy food journey with some tasty meals I’ve whipped up.
When I moved to Boston a year ago, I knew I had to join groups to meet people in my field. There were so many options for things to do, I found myself overwhelmed. I attended events and met great people, but never felt like it was the perfect fit for me. So, I did what every basic marketer does: I decided there was a void/need in the market, I came up with a solution to fill this, and I implemented it. Enter: Young Women in Digital!
We kicked off our first Young Women in Digital event with a bit of a twist. Rather than a traditional cocktail party where you stand in one place all night, we hosted a Speed Meet & Tweet event for young Boston marketing women working, or interested in working in the online, experiential, social media and digital space. Everyone got to chat for 4 minutes at a time and then switch to the next person. Tons of amazing ladies came out from agencies, brands, non-profits and more to chat marketing and get to know each other. There were prizes given out for tweeting with our hashtag #YWDBoston (we received over 115 tweets–thank you everyone!), and the conversation flowed all night long (as did the drinks). Thanks to everyone who came out for the event–keep an eye out for the next one!
The winter storm lovingly named “Nemo” has blown through Boston, shutting down transportation and keeping everyone inside. After feeling a bit of cabin fever, I decided to take a walk down Beacon st. with my roommate. Boston is more beautiful than ever. The white powder, the cute little ones so excited for their day of sledding, and the quiet of the city that you rarely get actually make the snowed-in weekend worth it.
The winter recently took a turn for the worse in Boston, going from cold breezes to frigid wind chills and temperatures so low all I want to do is sit inside. Luckily, I’ve had the chance to do fun Boston activities that helped force me off the couch during this cold spell. I recommend braving the chill to add these activities to your to-do list.
1) Truffle Making Class: Boston Chocolate School
I attended a truffle making class with Boston Chocolate School and it was mouth watering. The executive pastry chef led the class with fun chocolate facts and demonstrations. Even better? He appeared on an episode of the Food Network’s “Sweet Genius” and won it! I had a blast asking him questions about the show. At the end of the class, we got to roll, dip, drizzle and top our very own truffles. We boxed them up, took them home and had truffles to eat for days!
2) Make Meaning: Cake decorating class
If you’ve still got a little kid-like imagination in you, Make Meaning is the place to go. Make Meaning is a creative spot for kids and adults to do various activities like cake decorating, candle making, ceramics, jewelry making and more. I of course tried the cake making, and had a ball. They give you a mini cake with fondant, and let you go off decorating. Craft the cake to your heart’s content with fondant, edible spray paint, cut outs and toppers to add your own flare. A perfect Saturday outing!
3) Groupon, Groupon, Groupon
Everyone knows Groupon, but I think it’s especially handy during the winter time. I’ve gone to 4-5 restaurants in Boston using Groupons and have loved all of them. Boston is a small city, but there are hundreds of restaurants and it’s easy to skip over them. Try out Groupon for restaurants you wouldn’t have thought of, in neighborhoods you don’t know much about–this combo makes exploring so much fun! Tip: I recommend Elephant Walk in Brookline or Waltham!
2012 was an interesting year full of change. I moved from Colorado back to Boston where I started a new job, moved into a new apartment, met a new guy and tried many new things–including food! I’ve always loved baking, but this year my love for the oven blossomed, my obsession with Instagram grew bigger, and my curiosity for all things sweet, savory and whimsical got the best of me.
Enjoy my year in food!
I love Fall, and my favorite part about it is of course, Thanksgiving. Enjoy some of these delightful eats and lifestyle treats that bring the flavor of the season and inspire me oh so much.
Pecan anything makes my heart melt.
Pumpkin Pie Milkshake. A modern twist on a classic favorite.
Always the most colorful dish on the Thanksgiving table.
Pumpkin Pie + Cupcakes. Need I say more?
The day has come. My first best friend is getting married! (the blonde on the right making the goofy face!)
We all grew up talking and dreaming about our weddings, who would get married first (out of about 7 of us), what we would wear, and most importantly, who the handsome prince would be! That time is here, and I’m a mix of overwhelmed, happy and nostalgic. The days of questioning “who would be your bridesmaids, what colors will you have and what sort of dress do you picture yourself in?” are starting to feel less like a fantastical thought for the future, and more of a real possibility.
Although I’m only 24 and not ready to get married myself, I’m slowly starting to accept that in the next few years, myself and my friends will find our dream guys (hopefully), and tie the knot in our own styles. What will mine be? I’m okay answering that question now:
- Full of whimsy and twinkle lights (to honor my love for love)
- A bit of country (to honor my days living in Colorado)
- Touches of vintage (to honor decor I love)
- Chic (because who doesn’t love chic?)
Sparkle, dazzle, shimmer and shine. Words that make every girl giddy.
Last week, I had the amazing chance to feel just that when I attended a Boston Brunchers event at the Jewelers Exchange in Boston’s Diamond District. It was my first event with these fabulous bloggers. Wine, yummy appetizers, and chit chat filled the night. It was great to finally meet a few Boston Bloggers since I’m still new to the beantown blogging world after moving back from Colorado.
I honestly had no idea this building was here–but it’s my newest diamond in the rough!
Here are some of the lovely bloggers, on their phones of course tweeting away. 🙂 That’s when you know you’ve got a bunch of bloggers in one place!
The Jewelers Building may look small from the outside, but nestled indoors are 125 retailers ready to make your diamond dreams come true.
Built in 1922, the Jewelers Building is THE place to go for your jewelery in Boston. Each retailer is all about service, and caters to your individual needs to make your experience personalized–even going out of their way to provide door to door service if you can’t make it to their stores.
What I love about it, is that many stores are generational, with jewelry knowledge passed down through families. The amount of stores can be overwhelming, so the folks there suggest asking around to friends and family to see if they’ve had a good experience with a particular retailer. That way, you don’t walk into the building and get overwhelmed by all the dazzling options.
They emphasized the importance of jewelry buying as a sensory experience that should happen in person, not online. I completely agree! I want to see a piece on my hand or around my neck, throw my hair up, ruffle my dress, and find which look is me.
Here are a few highlights from the night:
Dear Future Husband (whoever you may be), my finger really likes this:
But, if my husband doesn’t come around, I’ll follow one retailer’s advice who told us that ‘If you have it, wear it. Buy your own ring, don’t wait for someone to give it to you.” Agreed! I think I’ll take this one.
Harry, a veteran jeweler who’s worked at his shop, Boston Platinum, for over 30 years, is one of the retailers who creates their jewelry in-house. He showed us his shop, where he sets the stones, colors them, and makes them perfectly pretty all in one room.
Where the magic happens.
If you’re in need of any kind of jewelry, the Jewelers Building is the perfect place to get your bling, smile, dazzle and every other sparkly adjective you can think of, on.
I attended this event free of charge, but, as always, the opinions expressed in this post are 100 percent my own.
I’ve got my new apartment. Now, all I need to do is figure out the decor/theme for my new room. Tough life, ey?
I’m thinking shabby chic with a vintage cool vibe. Very me.
First, I need to focus on one aspect of my room. My latest obsession? Vanitys. I want somewhere to do my makeup and to get ready for the day like the old hollywood glamor girls. I’m fascinated by the antique look of vanities, while also captured by the modern spin of others. Decisions, decisions.
Here’s what’s on my vanity wishlist:
My dream place to put on a pretty face.
Love the pop of color in the chair and all the drawer space.
Simple and modern. But affordable!
I like the classic look. I’d want to paint this a mint green to bring out the “antiquey” feel I crave.
I like that this feels like a blank canvas. There are a lot of embellishments I can add to make this shine.
This summer just got a bit sweeter.
After moving back to Boston 7 months ago from Colorado, I’m finally getting out on my own. I’ve found a beautiful apartment in the city and I’ll be living with one of my childhood besties. (*giddyness*). Things are really starting to come together.
The process wasn’t easy in the slightest. We searched around the city like two fish out of water, unaware of the woes of Boston apartment hunting, trying to find a place that matched our location specifications and size requirements. Plus, it had to encompass the overall look and feel of what we’ve imagined our apartment to be like since we were 13 year old girls at sleepaway camp. Not an easy feat!
But, we did it.
I love my new place for the following reasons:
- It’s huge.
- It has hardwood floors.
- It has a dishwasher and laundry. Two impossible things to find in a city apartment. Score.
- It’s located steps away from the T. (For non-Bostonians, this is our public transportation train system)
- It has bay windows.
- There’s a great Chinese restaurant around the corner. (My favorite food ever)
- There’s a grocery store right near me.
- It’s pretty.
- My room has two closets. Need I say more?
I’ll be talking all about finding decoration inspiration and putting together the final look for my first Boston apartment as I dig through the trenches of Crate & Barrel, Pinterest and Vintage stores around the area. Stick with me while I find out what creative things I can do in my new pad.
If I had more
time, energy, okay motivation, I would be a full-on, fierce foodie. I’m talking being a baking, stirring, pouring, mixing and measuring machine each and every day.
I’d whip up the most whimsical, fantasty-like recipes that Pinterest princesses would fawn over, and repin again and again until they couldn’t repin anymore.
My fancy, vintage camera would hang around my neck as I snap photos of chocolate dripping, cookies rising and sprinkles seeping into decadent desserts that fill my kitchen with perfume goodness.
Fans will write about how inspired they are, and how my story led them to stare their spatula in the face and say “I will create magic with you.”
Drawers will no longer hold crackers and chips, rather mixing bowls, decorating tools, flour and sprinkles galore.
One day, I’ll be all this.
Until then, I’ll happily be eating my way to my baking palace. One chocolate chip at a time.
To seriously think about starting a campaign for 3-day weekends.
To contemplate what’s for dinner at lunch time.
To stalk Kim Kardashian’s instagram account more than once a week. (I can’t help it!)
To hate when the Red Sox have home games because it makes my commute home from work so much longer.
To think about frozen yogurt with reeses peanut butter bits sprinkled on top way too much.
To stay up later just so the morning won’t come sooner–even if it makes no sense.
To immediately put on my sweat pants when I get home so I can begin the lounge process!
To be a bandwagon Celtics fan just because they’re in the playoffs. 🙂
To decide it’s okay to never get sick of the song “We are young” by Fun. It’s a radio turner upper.
To watch Justin Beiber’s Viddy videos and wish he could sing “boyfriend” directly to me. Yes, I have a crush on an 18 year old.
I always find it interesting to see the unique ways that brands will recognize national holidays. When it comes to sensitive holidays, like Memorial Day, it’s even more fascinating to take a look at how brands balance the seriousness of the day with the excitement of the long weekend, while incorporating their online personality.
Take a look at some of the posts I enjoyed this Memorial Day weekend–a big pat on these brands backs for doing it right.
Check out this mix posts from throughout the long weekend to get you inspired.
As a true social geek, I’ve created a “Brands to watch” Interest list on Facebook that I frequent once or twice a week (slash day).
This “Brands to watch” interest list is a list that I’ve put together with my absolute favorite brands, who I believe breathe new life into Facebook content creation. This way, I can follow their every move.
Creating a list is as easy as pie. Simply go to the brand’s page that you’d like to add to your list, and head to the drop down arrow just below the Facebook cover photo. Then click “Add to Interests list”–and choose the list you’d like to add the brand to. So, if you’re a community manager for a fashion company, create a “fashion brands to watch” list or a “brands we aspire to be like” list to keep an eye on the landscape in one quick, sweeping view.
Once created, you can easily click to view this list on your lefthand sidebar under “interests” and see all the brand posts in one individual news feed. This way, you don’t need to sift through all of your friends’ posts–you cut straight to the chase!
I follow particular brands on Facebook to see what their content strategy looks like, to view the competitive landscape for clients and to get a little creative inspiration!
Brands like Skittles and Snickers make me smile and laugh, while brands like Chobani and Diet Coke, who integrate beautiful imagery through instagram into their posts, inspire me to think beyond the norm. Whenever I click over to this list, I always say to myself “why didn’t I think of that!?”
Here are some tasty copywriting treats to savor–with creamy filling that exudes personality, wit, charm and creativity. Bon Appetite!
I took a break from blogging to focus on some big changes happening in my life as a 20-something. It’s crazy how much of your life changes when you’re discovering who you want to be, who you want to with, where you want to be, and what you want to do. As a true social media marketing, I’ll lay out everything in a Timeline format.
1. January, 2012: Moved from Colorado——>Boston. Started a new job.
I went to school in Colorado and stayed for a year and a half after I graduated. Then I decided it was time to go back home where I’m from to be closer to my family and friends and continue my career in Boston. Big. Decision. Not to mention I left a long time boyfriend and great job behind in Boulder. Double whammy, folks.
2. January-March, 2012: Settled into Boston.
Started calling Boston my home and made my stamp here for the next few months–celebrating friends’ birthdays, my homecoming, holidays and more!
3. April 15: Turned 24 years old!
Making my way up to mid-20’s…how scary.
4. May: Quit my job——>Starting a new one in just a few days!
I wasn’t happy at my job since the work wasn’t exactly what I wanted to do. I wanted to dive into more social media, cutting edge marketing world where I can put my creative hat on each and every day. A great opportunity arose in the digital marketing field, and I decided to take it. What’s one more plunge in my crazy few months?
(the below image captures my new job celebration/shopping spree/social media one track mind displayed at Aldo shoes, naturally.)
I love easy, whimsical party eats. A bit of playfulness, color & a lot of taste makes for the perfect holiday party palate pleaser.
One of my faves?
A Chex Mix Party Bowl. 15 minutes in the kitchen means an entire night of happy eaters.
Chex Mix Peanut buter & Chocolate Blast: An easy-to-make muchy that you’ll catch your hands in way too often. Isn’t that what the holidays are for?
6 cups of Chex Mix
1 cup of white vanilla baking chips
1 cup peanut butter chips
1 cup red and green M&Ms
1) Put 3 cups of chex mix into a bowl.
2) Melt the white chocolate chips in the microwave for about 60 seconds.
3) Stir until smooth and pour over the bowl of chex mix. Mix to evenly coat each chex.
4) Spread chex mix over a sheet pan evenly and pop in the fridge for 5 minutes until chocolate sets.
5) Repeat steps 1-4 with peanut butter chocolate chips and another 3 cups of chex mix.
6) Break apart the cooled chex mix and add into a bowl.
7) Add 1 cup of colorful m&m’s and serve!
It’s very easy to take things in life for granted. For example, your voice. It’s something you just have. You never question it or think about it. You use it to get what you want, to lie, to express yourself, to say your opinion, to be mean, to be. Period.
Today, I woke up and had no voice. Actually, I had laryngitis to be exact.
Point is, when you got it, flaunt it. Because when you don’t, you just wish you you could say “Ahhh” when the doctor asks you to. (Insert deeper meaning here.)
To quote my boss, “Advertising 101 means that a consumer must see your product message multiple times before they act.” This includes print, TV, online ads, social media and…Halloween costumes.
On Halloween, marketing messages are literally being worn by consumers. Costumes, without thinking about it when you put it on, gives others around you the extra special interaction with products they need to keep it top of mind. Just like an ad.
It’s like taking candy from a baby.
Case in point:
Guess who I saw las night?
Pauly D from “The Jersey Shore.”
This is an indirect marketing message from MTV. I saw the product, interacted with it (my friend danced with Pauly D for kicks) and it reminded me how crazy the show, and its characters really are. That’s what MTV does amazingly–they create characters that resonate.
Another character I saw out last night? My partner in crime (bf) as Harry Potter.
Everyone who saw him was going crazy. People pointed from all directions, saying “Omg it’s Harry Potter!” It was just another marketing message that helps to keep the Potter Series top of mind for 20-somethings who still love it just as much as they did when they were 8.
You don’t think about it when you’re dressing up as a brand icon, celebrity, favorite candy or whatever else–but, you’re the newest marketing vehicle.
I was recently targeted with a Facebook ad from Hostess. I think they found out that I used to horde their amazing coffee cakes.
I’m pretty in love with their “Like” us campaign. Simple, to the point and so, so right. It’s all about the cream filling.
I couldn’t wait for the “official” launch of the Facebook Timeline photo, so I followed steps on Mashable for how to implement the new Timeline now. My imagination was just too curious.
After playing around with some fun ideas for my photo, I came up with this thought bubble cover:
What do you think? What ideas do you have for your new cover? I’d love to hear what’s swirling around in your head!
A brand that wavers from end to end on my “cool factor” scale, today has tipped its way to the good end. Hanes is celebrating Breast Cancer Awareness month with a campaign on Facebook that’s fresh and imaginative.
While every brand jumps on the charity train, Hanes’ new Virtual Comfort Package campaign for breast cancer awareness month is thoughtful and unique. The idea behind supporting breast cancer is in no way new, but the way in which Hanes is utilizing Facebook’s interactivity and core value of connecting with friends, is impressive.
Every time a fan sends a virtual comfort package to a friend, Hanes donates $1 to the National Breast Cancer Foundation. The catch? The virtual package isn’t just a box of underwear. You personalize and customize each gift you send–it’s not just about Hanes. Crazy thought, isn’t it? Brands that don’t always have to talk about themselves are winners in my mind.
Here’s how it goes:
They’ve integrated it with their profile photo strip at the top of their page–which every brand should do with a campaign. Well done.
Next, you can send up to 6 items. A photo, a video, music, a personal note, a recipe (fall related) or a T-shirt (the one buzz kill in here.)
The photo integrates with your Facebook profile photos/albums. The music icon lets you choose from a range of songs that play right from the gift. Since this is a comfort gift, I thought “Keep your head up” by Andy Grammer was my obvious choice.
You can add a personalized note. Sweet words encouraged by me.
Done? Send away. Simply type in your friends name.
Facebook’s new “real time ticker” shows what I’m doing to all my friends.
You can also post about this on your Facebook wall. But, it doesn’t automatically do so, which is refreshing.
Hooray for Hanes. Now please, make some cute undies that don’t have fruit on them and I’ll be a forever fan. 😉
Once upon a year….
There comes a season called Fall. It arrives just after our beloved summer and ends right before life’s painted white. It’s colorful and easy-going, yet doesn’t take it self too seriously. However, it knows and loves that its beauty is so appreciated. It tells us to unpack our light coats and wrap our scarves around our rose colored cheeks. Its sounds go crunch. wshhh. crunch as we walk across its leaves. it makes us smile. Next, it brings us home in the blueish gray air to sweet smells, hot ovens, buttery pans and goodness.
Goodness is here and the leaves are a-changing along with my taste buds.
I start with an easy favorite for a football party that’s also a fan favorite. Bacon wrapped in dates. Salty and sweet.
The sweetness reminds me of all the treats the season brings. But first, I think of the toppings. Whipped cream feels comforting and cool just like fall. A little whip makes everything better.
Better with a hot date, whipped cream is hot chocolate’s best accessory. It’s frothy and fluffy, and all around perfect.
Perfect when it’s wrapped inside a warm, airy croissant. Chocolate croissants send me to Paris and bring me happiness.
Happiness is candy’s twin. Halloween is just around the corner and if you don’t get Reeses in your pillow case, there are plenty of doors to knock on to find this peanut butter favorite.
A favorite Fall decor and treat is yummy and sometimes too-sweet-for-your-own-good candy corns. Just watch how many you pop in your mouth, a sweet brain freeze is likely to rise to your head after a handful or two.
Rising slowly yet beautifully in the oven, Pumpkin Bread is a must. This warm delight loves a lot of butter. So spread, lather and enjoy.
Next, it’s time to enjoy pumpkin’s friend, pecan. If you have room, I suggest a delicious Pecan Pie. The gooey inside and crunchy outside makes this a holiday treat to look forward to. It’s true love.
Speaking of love…Thanksgiving dinner. Green bean casserol is that one dish you just know is going to be passed around the table more than once.
Not one but two servings of this gorgeous stuffing with golden brown gravy for the night is a must.
There are so many more fall delights I have swirling around my head. Thankfully, there’s plenty of time to try this season’s best. I think I’ll take day by day, treat by treat.
I’m teaming up with Neely and Amber for their Fabulous Fall Blog Challenge! This week: Fall clothes/trends/makeup.
When I think of Fall, I think of when I traveled to Paris with my 4 best friends. We were in college visiting 2 friends that we’re studying abroad in the city of love. We got to stay at my friend’s grandmother’s apartment in Paris and it was an adventure. I felt free, fresh, happy and uninhibited.
It was cool, crisp, and well…Paris.
Here’s what I wore:
The Beret hat is so Paris. But it’s also so fall.
In this photo: Forever 21 military coat, chestnut Uggs, bow headband, skinny jeans.
My idea of a fall night-out outfit: Greens, whites, blacks, champagnes, and actual..champagne.
I love my friend Emily’s pop of color with her pink necklace (on the far right). Chic!
The makeup I wore in Paris and that I wear each and everyday is the amazing NARS bronzer–Laguna shade. This will keep you glowing amongst the bright colors of fall and give you a nice boost like the summer sun.
For your feet: Moccasins. These ones from Target (tar-jehhh) are what I lived in last fall.
I hope your long weekend is filled with this…
Oh and this too…
Have a happy, happy Labor Day.
I love MooseJaw Mountaineering’s Facebook tab. It’s a little rebellious, a little playful and all around different. Well played.
I’m really happy that I got paired up with Melanie for the 9th 20SB Blog Swap! For those that don’t know me, I’m Berrak (@DC_PQ) from Washington,D.C. and I’m a Social Media addict.
My addiction to Twitter and networking paid off last year after I lost my job and decided that I would not go back to the daily hell of having a job I despised. We’ve all been there and some of you may still be there. In this economy, it’s scary to risk losing the job you already have, no matter how crappy it may feel. Once the shock of losing my job wore off, I realized that my bosses did me a favor – they forced me to take the step I’d been so afraid to take.
Then panic set in.
I was lucky enough to get a severance and qualified for unemployment. It was still scary and hard not to just take the first job available to me. Oh no. I decided to completely change my career path, at 25 no less. I knew that I loved social media, digital marketing and would later find out that community management was one of my callings.
However, I didn’t find all this out until I took that leap – whether I was forced to or not.
I decided to use my network to my advantage and wanted to grow it as quickly as I can. I went to every networking event possible, and in D.C., we have a LOT. The problem with that is that I burned out within 2 months. Lesson: No matter how tempting it is to go to every single networking event out there, choose wisely and preserve your energy.
I needed relevant experience so I decided to do pro-bono work, including unpaid internships. It was a little hard to swallow to ‘work for’ a 21 year old, fresh out of college, young man but the experience I received at that internship was invaluable. Lesson: If you can, go the unconventional route. Just because a job isn’t coming with a monetary reward doesn’t mean that it won’t give you even bigger rewards in experience.
Tweet tweet. Twitter was my savior. I started participating in chats, changed my bio to reflect my current status (Looking for jobs, freelancing, etc) and starting following companies I was interested in. That is one of the key elements that most people miss. Don’t just search for jobs, but for companies. Get familiar with the culture, the people who work there, and if possible, engage them in conversation. Lesson: Use Twitter to your advantage. Don’t lose your voice in the process of ‘being professional’, just be yourself. Show your network your value and I promise they’ll share that with their network. Most of the referrals I got for jobs were way above my experience level because of how I presented myself across Twitter and social media in general. If you want to read more about my experience in the last year, feel free to check out this blog.
Social media is a huge part of our lives – how you use it is completely up to you. Just don’t forget the LOLs and the real part of who you are in the process.
Have any questions for me? Leave them in the comments or shoot me an email (email@example.com).
Lately, I can’t help but compare myself to everyone around me. Other bloggers, coworkers, random people on LinkedIn, high school acquaintances and so much more.
It always feels like someone is doing something MORE than I am. No matter how hard I try, they’re better, a bit cooler, more experienced, friendlier, funnier, more exciting, more interesting and the list goes on.
They breathe sparkles and pink fire.
Their tear drops are filled with resume builders.
And everytime they sneeze creativity comes out.
Let’s be real, there’s always someone better out there. But, it doesn’t mean you can’t try your little hiney off to be just as good if not better.
Do you compare yourself to others sometimes?
I’m feeling whimsical today. My new love affair with Pinterest allows me to share what I’m craving. Color, playfulness, melt-in-your-mouth treats and freedom to indulge. Pure whimsy, dream land. Enjoy.
So, there’s some nice news on the career front that I haven’t told too many people yet. But, exciting news…I recently got a promotion at my job! *Raise the roof.*
After being here for almost 1 year, I’ve now moved from Social Media/PR Coordinator to Social Media/PR Manager. So, I guess that means that instead of coordinating projects, I manage projects, right? Either way, I’m pretty stoked.
It’s exciting to be recognized and make the shift from an entry level position to a more associate level position. I’m truly lucky to have a career I love, not just like, and I’m so happy to continue growing in the field. It’s nice to be noticed for my crazy, sometimes obsessive, borderline I-need-to-get-a-hobby excitement and effort. You can see how my life’s changed since having a job on my post, my life as a recent grad.
I’m such a perfectionist and want every idea to work, so I work hard on making that happen, maybe too hard sometimes. But, I’m a creative lady and I like to keep people on their toes. I relish in coming up with with fresh ideas that excite. I feel good when an eyebrow raises from something I’ve thrown out there. Seeing my thoughts come to life on a medium is what keeps me going. I can wake up one morning with an idea and the next week it’s taking action, getting a real response. Hooray.
So, raise your glass for all the hard work you do everyday. It’s worth it.
Cheers to growing up, getting recognized and staying stimulated. I’m a big girl now.
Do you feel valued at your job? What was/is your first job experience like?
Since I’m in the “throwback” mood, I thought I’d share 3 oldie but goody commercials that kill me every time I watch them. They’re that good. If I was the one who thought of these commercials, I’d think I was god. True that.
Google Parisian Love
Google was able to make searching on the internet sexy, interesting and fun. They told a story that pulled at the heart strings of every girl in the world. They tapped into my dream fantasy. And I ate. it. up. for breakfast, lunch and dinner. It’s so romantic and beautiful. This is why I’m a sucker for love and marketing. Listen for the amazing sound bites. Get ready for tears.
ESPN’S Kiss the Double
ESPN took the approach of showing just how important sports are in our everyday. Their “Without sports” campaign is one of the best I’ve seen. Check it out and “Kiss the double.”
Pepsi Jimi Hendrix Commercial
The tag line in this commercial cracks me up. It’s one of the smartest ads I’ve seen and although this was done years ago, it’s always stuck in my mind as…genius.
Some of the best conversations I’ve ever had involve talking about TV shows, games and crazy weird stuff we used to watch and play with as kids. I actually met my boyfriend of over 3 years while in a debate about Teenage Mutant Ninja Turtles. Pretty awesome, I know.
Here are the top 10 throwbacks that will hopefully take you back, waaaay back.
1). Pete and Pete
Need I say more about this gem of a show?
This crazy egg thing seriously took over my life. You had to feed the thing, let it go to the bathroom, etc. I was hooked and I know you were too.
Remember these puppies? All I know is that when I got the slammer, it was time to put my game face on.
4. Hey Dude
I was glued to this show about a group of teenagers who worked at the Bar None dude ranch. Check out this slide show I found about where these ranchers are now.
5. Polly Pocket
I had a million little pieces to take care of for my Polly Pocket. I would spend all day playing with this crazy contraption. I also had the Polly Pocket mall. That thing was huge!
6. American Girl Dolls
It was like a right of passage to get your first American Girl Doll. You pretty much weren’t cool without one. Everyone LOVED Kristin because she was blue eyed, blond and beautiful. But, I was more of a Samantha fan. I had a bed for her, a closet and accessories. She was well taken care of to say the least!
This was the best game ever. So simple but so competitive.
I used to love throwing these mini noise makers around all the time. Why is it that a silly noise is so fun you can’t stop?
9. The Little Giants
Ice Box, Junior and Jake. Loved them all. I also had a poster of “Junior” in my room for years. Think Casper–Soooo hot. Oh, and this is my favorite quote below.
10. The Big Green
As a big soccer fan myself, this movie was on probably 4 times/week at my house. Loved the goalie/such a sweet story.
Moving, moving you’re such a big pain.
Seeing everything I have just makes me feel vain.
You ruin my precious nights after work.
And you’re kind of too heavy and can be a big jerk.
I’m sweating bullets while you sit there and smile.
Whatever, white boxes with bar codes, you’re so out of style.
My back hurts and I’m feeling that not-exercising-for-days-stuff.
I wish you would go away while I ate my face off with PB & fluff.
You’re seriously mean and should get a life.
And then send me roses for all my anguish and strife.
You take forever and ever to go away.
I’m really over your diva-I’m-so-awesome-attitude, k?
By the time I’m finished with you I will have grown a mane.
Moving, moving, you’re such a big pain.
Can you tell I’m a happy moving camper? If you said yes, I’m not sure we can be friends.
Amongst my friends, I’ve always been the one that stands up for myself and everyone around me. I hate leaving things unsettled and having feelings buried down. I always tell it like it is. I’m VERY confrontational.
However, there are parts of me like this that that I’ve noticed are slipping away. While personal and professional lives are separate, you would think that who you at the core remains for both.
But the boundaries in professional situations simply don’t allow you to be your full self whole heartily. Obviously, you can’t “tell it like it is” all the time. But, when you lose your sense of self in the process, that’s when you know that personal and professional must collide.
I’ve taken a step back and seen the strong part of myself slowly fade away as I’ve kept my feelings in. Sometimes, there’s a point where fear can’t hold you back anymore, and you just have to leap. I’m ready to take my leap, and gain the strength back that I’ve let people take from me over the last few months.
No matter what situation you’re in, never lose yourself for anyone else.